Digital Marketing and PR Services For SaaS Companies

Marketing Made Swifter

In an increasingly technologically driven world, Software as a Service (SaaS) companies stand at the forefront, driving innovations across very diverse industries. Their influence is undeniable, given that the global SaaS market was worth over $172 billion in December 2022.

The projected growth rate is even more stunning. It’s estimated that:

The global SaaS market will grow by $100 billion between 2023 & 2025, progressing at a compound annual growth rate (CAGR) of over 11%.
Indian SaaS companies are expected to grow almost 3 times faster than the global average. Analysts predict a 30% CAGR over 2022–25.

By mid-2025, Indian SaaS firms will double their share in the international market to 8%–9% while revenues may breach the $30 billion mark.

Naturally, the competition is fierce.

Merely having an innovative product is no longer enough. It is crucial for it to be seen, understood, and embraced.

My Public Square is uniquely poised to navigate these challenges. With our specialized digital marketing and PR strategies, we help transform SaaS brands into industry leaders.

Our Services

Several acclaimed industry publications have shown how a significant 80% of all SaaS businesses bank on their online footprint. Visibility has no alternative. We don't just help you get seen; we strategically position you to be the first choice for those seeking solutions in your domain.

Every brand has its unique ethos, mission, and vision. Leave it to our PR maestros to weave these elements into compelling and relatable narratives.

Because great stories resonate. They create emotional connections. We ensure your story isn't just heard but cherished and remembered.

With 93% of all digital experiences starting from search engines, having a site that ranks high enough to be out of reach of your competitors is crucial. Our in-house teams fine-tune every website element - from page loading speeds to backlinks and more - ensuring maximum search engine visibility.

We offer a studied and made-to-order SEO strategy that fits your brand and passes on your message. Do note that SEO is a long-term game. You will gradually witness increased organic traffic and engagement.

My Public Square also takes your inputs and works with your experts. That way, there’s no gap in communication.

Every visitor who lands on your website is a potential customer.

By refining user interfaces, enhancing content clarity, and streamlining navigation, we transform mere interactions into definitive conversion paths that yield long-term results.

All of these factors help increase your customer acquisition figures.

A glimpse into your product's potential can convert fence-sitters into loyal users. Many businesses and individuals might be interested in your product but are unable to make up their minds. We amplify the visibility of your trial offers, guaranteeing a smooth user experience while also spotlighting the superb value your software brings to the table.

Of course, we will first consider what your plans on free trials are before including them in our online campaigns.

Retaining a customer is as crucial as acquiring one, if not more.

Around 90% of all global SaaS entities highlight churn rate as a vital business metric. Based on the size and target audience, a profitable SaaS firm expects a churn rate between 3%-5%.

We emphasize on creating a brand identity that fosters trust, ensuring longer customer lifespans and active brand advocacy. These elements are active participants in lowering churn rates.

Client testimonials wield immense power. We strategically place real-world success stories, user reviews, and case studies within your digital narratives.

When done with proper planning and on specific platforms, your potential clients will see the tangible benefits of your offerings in a more positive light.

We help you kick off an immersive email marketing campaign that’s like a bridge to your clients. Besides being engaging, emails also help drive action, whether it's trying a new feature, signing up for a webinar, or simply understanding your product's features and USPs.

Your innovation needs visibility, engagement, and higher trust levels. With My Public Square as your strategic partner, you're not just set to navigate the industry's intricacies; you're on your way to redefining them.

Welcome aboard.